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GateHouse develops Pinterest strategy, offers training

When a social media site explodes with growth, interest and activity, it’s worth exploring how it can help GateHouse newsrooms reach out to readers in new ways.
Pinterest: Many people enjoy the food visuals and recipes.


When a social media site explodes with growth, interest and activity, it’s worth exploring how it can help GateHouse newsrooms reach out to readers in new ways. GateHouse News & Interactive Division researched Pinterest, taking a look at how news organizations use the social media site.

News & Interactive is doing an experiment to see if consistent daily “pins” on Pinterest at our 10 largest papers result in increased referrals on our websites. The biggest papers will pin two items per day for three months to gauge interest. And we’ll report findings to all GateHouse papers.

Several GateHouse Media newsrooms are already on Pinterest. Here are a few links to check out:

The Repository in Canton, Ohio

The Herald News in Fall River, Mass.

The Observer-Dispatch in Utica, N.Y.

Pinterest.com calls itself a “virtual pinboard.” From recipes to home and garden tips, this visually driven social media offers others the chance to comment on your pins or re-pin your stuff. Pinterest has more than 10 million registered users, and it already accounts for almost as much referral traffic as Twitter.

Here are examples of some of the boards we’re recommending people use to get started:

• Local Weddings

• Your favorite dogs (*Or your current callout)

• Quoteables

• Daily Deals

• Our Recipes

• Your prom photos

• Our best shots (sports photos)

• News from The Daily American (News board)

• Photo of the Day

• From our archives

GateHouse News & Interactive also plans training that all newsrooms can take part in to run through how to set up a Pinterest account and to show how other news organizations are using Pinterest.
GateHouse Media, Inc.
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