GateHouse Media announced this week the rollout of Adhance Media, a private ad exchange that brings together media companies that are looking to maximize revenue from excess ad inventory.
Adhance Media unites a community of premium, hyper-local sites, representing quality demographic and geographic targeting ability to national brands. This results in higher revenue that typically would not be available through other remnant programs.
"We are excited to expand Adhance Media beyond GateHouse Media's properties and bring other publishers the opportunity to grow their revenue from unsold ad inventory," said Mike Moreau, president of Adhance Media and vice president of digital for GateHouse Media. "By leveraging the combined scale of our properties, all participants in the Adhance Media private exchange will have access to thousands of advertisers through demand-side platforms and agency trading desks."
Moreau said Adhance Media employs a team of experienced ad technology veterans who know the value of your sites' inventory, so they extract maximum rates from buyers on your behalf.
"We look forward to working with other premium publishers in our private exchange," Moreau said.
Learn more about Adhance Media at http://adhancemedia.com/