Marketing Manager

Description:

GateHouse Media, Inc. currently has an opening for a Marketing Manager in our Rochester, New York office.  This newly created hands on position will be part of the Corporate Sales and Marketing Team and pay a key role in development and execution of creative marketing, promotional and advertising programs as well as leadership in marketing research, social media marketing, and database functions.

Responsibilities:           

• Create sales collateral and audience reports through the use of marketing research. This includes the use of media and audience research and maximization of strategic partnerships
• Development of social media marketing, event and email marketing focused on driving revenue growth.
• Able to demonstrate a track record of developing and executing creative “non-traditional” marketing/advertising/promotional programs that drive results            
• High energy and great collaborator
• Work with internal groups to identify strategic marketing goals and develop tactics for programs and partnerships.
• Develop success metrics aligned with each marketing program and partnership to be used in executive level reporting for all products and initiatives
• Develop and measure lead generation initiatives
• Develop sales collateral that clearly communicates value to advertisers. This includes the use of research and testimonials. Collateral must support local, regional, category driven and network driven strategies.
• Execute internal marketing initiates including corporate newsletter and recognition programs
• Stay abreast of marketing/media industry trends, opportunities and best practices
• Liaise with legal, business development, news, circulation and other teams appropriate on approval of marketing alliance/partnership programs

Requirements:

• 3+ years of progressive marketing and promotion experience; with a strong track record of performance
• Demonstration of capabilities in research, social media marketing and database development
• Print and Digital Media experience a plus
• Experience marketing Web and mobile products and apps is a strong plus
• Strong verbal, written communication skills
• Strong project management/presentation skills
• Ability to meet deadlines under pressure and manage multiple priorities
• Some travel required.
• Bachelor’s degree in Marketing, Communications, Journalism.  MBA preferred.

Please send all inquiries to Rebecca Capparelli at rcapparelli@gatehousemedia.com

GateHouse Media, Inc. is an Equal Opportunity Employer.