GateHouse Media Community East Group seeks a Digital Media Director. This position develops and implements effective digital advertising strategies to drive consumers to newspaper and advertiser’s websites, also with the goal of developing an ongoing training program to empower our sales force to lead the industry in digital sales. The Digital Media Director utilizes knowledge of the latest industry trends including search engine listings and unique display placements, social media strategies employing the following optimization techniques.
The Digital Media Director collaborates with advertisers and internal customers to achieve their strategic digital marketing goals. The Digital Media Director should have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to the customer and GateHouse internal teams. Digital Media Director will work at site level and up through corporate projects.
Become an advisor to the Community VP, GateHouse managers and multimedia account executives to drive regular and positive contact with clients to review marketing program strategy and performance. Monitor and analyze online campaigns and make changes to improve performance metrics. Create a system to document all customer communication and optimization activity. Effectively work with other team members including technical support specialists to guarantee campaign and promotions fulfillment. Interact professionally and confidently with all GateHouse employees and advertisers to provide them the best customer service possible. Prepare monthly performance reports for corporate and division leaders. Prepare internal performance reports as specified by management. Analyze site analytics and customer performance metrics and identify areas requiring optimization. Participate in process improvement activities and initiatives