Dawn Leivickas, multi-media sales representative for Messenger Post Media in Canandaigua, NY, is the winner of the AdMall Achievement Award for the first quarter in 2012. Dawn used the diagnosis call and other business intelligence from AdMall to create a proposal for Lyons National Bank (LNB).
GateHouse Media’s sales representatives use AdMall, a local advertising sales development system, for their business intelligence and consultative sales tools to successfully prospect and develop incremental sales.
National awards are awarded by AdMall to print, electronic and online media executives several times per year to those who have demonstrated outstanding customer-focused selling skills combined with providing their clients with solutions that are based in research or opportunities that help to further grow that clients business.
Dawn’s strategy worked and LNB purchased sizable print ads in several of MPM’s print publications and online on MPNnow.com as well as advance audience targeting. This resulted in LNB increasing their ad campaign by 67%.
Leivickas said, “LNB’s Marketing Director had heard of AdMall as a reputable name in marketing research, but did not know of specific marketing information they were capable of providing. Prior to meeting with them to discuss their 2012 projections, I had prepared an AdMall marketing report plus the diagnostic interview, and highlighted the portions of the report which I felt were pertinent to her business. No other media company had provided that kind of detail to her and the deal was sealed”