Kathy Jo Robbins of the Dover Post (Del.) wins AdMall Achievement award

Kathy Jo Robbins, sales manager for the Dover Post, won an AdMall Achievement Award for her work with a revised product for Country Life Homes, a real estate customer.

Country Life Homes aimed to reach customers looking for retirement or second homes near Delaware beaches. To accomplish this goal, Robbins targeted key zip codes and focused on individual neighborhoods, using a different message for each. She also kept track of performance and modified ad placement as needed.

Robbins wrote that the owner's "buyers were travelers looking to buy near the beaches, and very few were coming from within Delaware. When I was able to offer all the zip codes he wanted, to his target demographic, with an affordable price point.”

Robbins found AdMall to be a very useful tool in this sale. She was able to help her client target his most valuable demographics cost effectively with the AdMall intelligence information, including the ring study map and peak sales months. Once the customer was able to visualize the size of his footprint, “we both had our pens out, circling counties, writing down zip codes, and designing spec ads.”