PITTSFORD, N.Y.–(BUSINESS WIRE)–GateHouse Media, LLC has named Peter Newton as its Chief Revenue Officer. In addition to his current role as CEO of Propel Business Services, Inc., Newton will also lead the Company’s corporate advertising and consumer marketing functions. Newton’s appointment is effective January 11, 2016.
“In this expanded role, Peter will continue to guide our broader business services strategy. Additionally, his dual responsibilities will enable increased alignment between our developing network of ventures and our field sales operations, as we work together to grow new revenue streams,” said Kirk Davis, CEO of GateHouse Media. “As the architect of Propel Marketing’s revenue and organizational growth, Peter has consistently provided strong counsel, support and vision, as we have worked to evolve the digital acumen and accountability of the GateHouse Media field sales organization.”
Newton joined GateHouse Media in 2012 to lead Propel Marketing, the Company’s digital marketing services agency. In 2015, Newton was promoted to CEO of Propel Business Services, which includes Propel Marketing; BestRide, the Company’s national automotive platform; AdUs, the Company’s digital agency in Las Vegas; and, a recent addition, Propel Business Capital, a small business lending venture. Propel Business Services continues to actively evaluate other investment opportunities.
Prior to GateHouse Media, Newton’s background included significant leadership experience in both traditional media and the digital space, with a particular focus on SMB products and services. Newton served as VP of Sales at The Boston Globe, President of its niche employment business, BostonWorks; and SVP and GM of Monster’s small and medium business segment.
“I look forward to helping GateHouse develop high performing B2C and B2B sales organizations across all their markets,” said Newton. “Talent, training and process; strategic use of data; and culture will all be essential elements.”
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